Thursday, May 18, 2017

Smiriti Irani Triggers A Campaign - #CottonIsCool

Union Minister of Textiles Smriti Irani has begun another crusade and people on Twitter appear to gladly participate. Commending the cotton business, Ms Irani tweeted a photo of herself in a cotton sari and urged others to share their #CottonIsCool looks too. She labeled a few people in her tweet including Fashion Design Council of India and Rajasthan's Chief Minister Vasundhara Raje among others, encouraging them to share their cotton looks. #CottonIsCool is currently slanting on Twitter.

India's rendezvous with cotton predates the Indus Valley civilization and has since evolved. Today, India is one of the largest cotton producing nations & cotton has become the ultimate summer fabric,” Irani said on her post, adding, “Cotton provides comfort in the scorching heat. Wear cotton to stay cool & celebrate our cotton industry that employs millions across the country.”

I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!” she asked.

A few people have joined Ms Irani's campaign as lots of them are posting their own particular pictures with #CottonIsCool. Among them are actress-parliamentarian Hema Malini, former Indian opener and current Twitter lord Virender Sehwag, Railways Minister Suresh Prabhu, Cricketer Mohammad Kaif and some more.

As a major aspect of promoting the industry, the union ministry of textiles has put out a series of posts via networking sites with intriguing facts about cotton.