Union
Minister of Textiles Smriti Irani has begun another crusade and
people on Twitter appear to gladly participate. Commending the cotton
business, Ms Irani tweeted a photo of herself in a cotton sari and
urged others to share their #CottonIsCool looks too. She labeled a
few people in her tweet including Fashion Design Council of India and
Rajasthan's Chief Minister Vasundhara Raje among others, encouraging
them to share their cotton looks. #CottonIsCool is currently slanting
on Twitter.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrHC_836aU2_BV13Z4jdyBS4zAyT0wPPzkUc6ni4OTv_u3Xoxa7x5yUydVmBGYMntNCMYkEM9-2SpUdVqqA8LrTKa0hupcrB25O9J9phFUf2maDu5t7N-vSOLixyDmysLP9mYRTXIsrgNN/s320/Smriti-irani-%2523CottonIsCool.png)
“I
celebrate Indian summers and cotton industry with my
#CottonIsCool look. What is your #CottonIsCool look?!” she asked.
A
few people have joined Ms Irani's campaign as lots of them are
posting their own particular pictures with #CottonIsCool. Among them
are actress-parliamentarian Hema Malini, former Indian opener and
current Twitter lord Virender Sehwag, Railways Minister Suresh
Prabhu, Cricketer Mohammad Kaif and some more.
As
a major aspect of promoting the industry, the union ministry of
textiles has put out a series of posts via networking sites with
intriguing facts about cotton.